In the lead up to our centenary on December 25, 2025, we are releasing a series of videos highlighting Nomura’s history on our 100th Anniversary Website.
Episode 3, titled “Democratizing investment: One Million Ryo Savings Boxes,” focuses on the period from 1949 to 1965.
Prior to World War II, there were only a limited number of investors in Japan. To address this, Nomura promoted the democratization of investment, employing a strategy called “people’s capitalism” from the late 1940s to the early 1950s to encourage more people in Japan to invest.
Starting in 1953, Nomura distributed wooden savings boxes called “One Million Ryo Savings Boxes” to households across Japan. This was one of several products developed by the company to introduce the concept of saving for the future, promote continuous investment and advance the democratization of investment.
Watch below to learn more.
